Trusted by 180,000+ policyholders

Insurance that
works for real life

Home, auto, health, life — comprehensive coverage with honest pricing and claims you can count on.

No hidden fees
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£2.4B+
Claims paid out
180k+
Active policies
4.8 ★
Trustpilot rating
98%
Claims resolved in 7 days

Coverage options

Insurance for every stage of life

Simple, comprehensive plans — no jargon, no surprises.

Auto insurance Popular

Comprehensive and third-party cover for your car, van, or motorbike. Roadside assistance included.

  • Fully comp from £22/month
  • Courtesy car included
  • European breakdown cover
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Home insurance

Buildings and contents cover in one policy. Protect what matters most, wherever you live.

  • Flexible excess options
  • Accidental damage add-on
  • New-for-old replacement
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Health insurance

Fast-track access to specialists, diagnostics, and private hospital treatment when you need it.

  • No referral required
  • Mental health support
  • Dental & optical add-ons
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Life insurance

Term and whole-of-life policies that give your family financial security, whatever happens.

  • Cover from £5/month
  • Critical illness add-on
  • Guaranteed acceptance options
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Business insurance

Public liability, employers' liability, and professional indemnity — packaged for your sector.

  • Tailored to your trade
  • Cyber liability available
  • Fleet discounts
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Travel insurance

Single-trip and annual multi-trip cover with emergency medical, cancellation, and gadget protection.

  • Worldwide cover
  • Pre-existing conditions
  • Winter sports available
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Why Apex

Cover built around you

Instant quotes

Get a personalised quote in under 60 seconds — no phone calls needed.

FCA regulated

Fully authorised and regulated by the Financial Conduct Authority.

24/7 claims line

Real people answering the phone at 3am when you need help most.

Multi-policy savings

Bundle two or more policies and save up to 25% on your total premium.

Customer stories

Trusted by real people

"Claimed after a flood last January. The process was painless — money was in my account within 5 days. Remarkable."

SM
Sarah M.
Home policyholder, Bristol

"Switched from my old insurer and saved £340 a year on my car insurance. Same cover, better price. Couldn't be happier."

JT
James T.
Auto policyholder, Leeds

"As a sole trader the business bundle gave me everything I needed. My accountant was impressed with the policy documents too."

PK
Priya K.
Business policyholder, London

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