Home, auto, health, life — comprehensive coverage with honest pricing and claims you can count on.
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Coverage options
Simple, comprehensive plans — no jargon, no surprises.
Comprehensive and third-party cover for your car, van, or motorbike. Roadside assistance included.
Buildings and contents cover in one policy. Protect what matters most, wherever you live.
Fast-track access to specialists, diagnostics, and private hospital treatment when you need it.
Term and whole-of-life policies that give your family financial security, whatever happens.
Public liability, employers' liability, and professional indemnity — packaged for your sector.
Single-trip and annual multi-trip cover with emergency medical, cancellation, and gadget protection.
Why Apex
Get a personalised quote in under 60 seconds — no phone calls needed.
Fully authorised and regulated by the Financial Conduct Authority.
Real people answering the phone at 3am when you need help most.
Bundle two or more policies and save up to 25% on your total premium.
Customer stories
"Claimed after a flood last January. The process was painless — money was in my account within 5 days. Remarkable."
"Switched from my old insurer and saved £340 a year on my car insurance. Same cover, better price. Couldn't be happier."
"As a sole trader the business bundle gave me everything I needed. My accountant was impressed with the policy documents too."